.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech startups, the moment accustomed to snagging billions in venture capital yearly, have increased virtually $360 thousand until now this year, placing it on course to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That decline results from market concentration, enhanced governing tensions, and also economic uncertainties.ADWEEK spoke to 5 VCs who remain to acquire adtech business, even with these obstacles, regarding what they are looking for and also what they stay clear of. Probably unsurprisingly, these entrepreneurs are targeting options in privacy-focused technologies and also industry-specific locations such as connected television.